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Frequently asked questions

Find answers to questions regarding GOSH Cosmetics products here. If you cannot find the answer you are looking for, you are welcome to write us on or through our contact form in the left menu on this page.

QHow do I remove waterproof make-up?

The removal of waterproof make-up has to be done with a make-up remover designed specifically to remove waterproof make-up. 

QIs it possible to be provided with a list of ingredients for a product?

It is required by European law that all cosmetic products must be labeled with an ingredient (INCI) list. Some products might have limited writing space. In this case the INCI will be on the back of a removable barcode label. If you want to know more about our ingredients, you can read more here. If you need additional information please contact us per e-mail at

QIs it safe to use cosmetics?

Some people might occasionally encounter adverse or unwanted side-effects when using cosmetics. The most common side-effects can be a mild allergic reaction. Sharing make-up can also lead to eye infection since cosmetic applicators might carry bacteria from the skin.

Sleeping while wearing eye make-up can cause problems too. If mascara flakes into your eyes while you sleep, you might wake up with itching or bloodshot eyes. GOSH COPENHAGEN recommend to remove all make-up before bedtime. 

QWhat are hypoallergenic cosmetics?

The term “hypoallergenic cosmetics” is neither a legal nor a scientific term, but represents products that manufacturers claim will cause fewer allergic reactions than other products. Women with sensitive skin may think these products will be gentler. However, there are no standards for using the term hypoallergenic. The term can in fact mean whatever a company wants it to mean. 

QWhat does “SPF” really mean?

SPF, or Sun Protection Factor, is a measurement of a products ability to screen the sun from UV rays. A rough estimate says that if your skin would normally burn after 10 minutes in the sun a SPF 15 sunscreen will theoretically allow you to stay in the sun for 150 minutes (i.e. 10 minutes x 15 factor). Please keep in mind that SPF 50 does not prevent burns 2/3 times longer than a SPF 30, and does in fact only block about 1% more UV radiation than SPF 30. 

QWhat is the shelf life of cosmetic products?

For most cosmetic products the shelf life is 30 months from the day of production.

GOSH COPENHAGEN products are all labeled with a PAO (Period After Opening) symbol. The symbol outlines the shelf life of the product after opening. The PAO symbol looks like an open cream jar with a given month. For example, “6 M” signifies an expiration date of 6 months after opening.

As a rule, opened creams has a shelf life for at least six months and cleansing products has a shelf like for about two years - even longer if they contain alcohol. This only applies when storing at room temperature and if the product is not exposed to direct sunlight. Once opened and in use, oxygen or microorganisms can damage the quality of a cosmetic product. This process can occur in different ways according the products composition and packaging, which naturally also affects the PAO. Through carefully selected ingredients and well-balanced formulas, we try to extend the life of a product for as long as possible. Opened products with high water content are particularly vulnerable to microorganisms. This includes creams, certain types of make-up, and body lotions. The use of preservatives is vital for the prevention of spoilage. Antioxidants, for example, help to protect oil-based products from oxidation. They ensure that the ingredients react neither to oxygen nor to each other. In addition to its cosmetic properties, alcohol also extends a product’s shelf life.

QWhat is your animal testing policy?

GOSH Cosmetics does not use animals to test any of our products or ingredients. Neither do we commission others to perform animal tests. Moreover it is prohibited by European law to test cosmetic products or ingredients on animals.

QWhy has my favorite product been discontinued?

Products are often discontinued due to consumer preferences and purchasing patterns. GOSH COPENHAGEN regularly launches new and improved products in order for you to find a new favorite product.


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