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    The last week it has been feeling a lot like spring, - and looking out of the windows at GOSH COPENHAGEN HQ brings to mind that nature is, as we are, in the mist of shaking off those winter blues.

    It is the time of year to prepare for new beginnings. To come to life again. To shine with a fresh glow. It is the time of year where nature is taking back its colours and with small colour pop-ups of fresh buds bloom is calling out in capitals, - as Robin Williams said ‘let’s party’


    Colours & glow…that is also what our SS17 assortment is about. It has already arrived in stores and presents e.g. new LUMIDROPS – glowy blush shades, new EYE XPRESSIONS – funky colour exploding eyeshadows inspired by the urban nature landscape as well as new LIQUID MATTE LIPS with a range of beautiful shades, perfect for a delicate, vibrant spring look.

    It is time to go out and MAKEYOURIMPRESSION, - enjoying life and spring


    /Karina Ahm

  • AW16 launch from a social media point of view

    While everyone else is out travelling, leaving the halls at the GOSH HQ rather empty; as a social media responsible you’re never really off duty. Though I’d love to be at a beach wearing my favourite sunnies, the launch of new products needs preparing and executing online. So it’s safe to say that my phone rarely leaves my hand for more than a few minutes these days.


    As you might know, we’ve just launched our brand new AW16 products and we’re pretty excited to say the least! But though an enormous work load goes into actually creating the products and campaigns of each season, what is shown online also takes weeks of preparation. For this season, I have been hitting the beach – not with my sunnies and towel though - but with my camera and lights! For AW16 we’re taking on the Danish coastlines, since our products contain both Seaweed and Liquid Sea Minerals. Stay tuned on Facebook, Instagram, YouTube and Pinterest to see the results…

    Foundation Plus+ - Beach View2 Lash Sculpting - Sand


    When heading off for holiday in just one day, the to-do list is booming with tasks that needs to be ticked off before leaving the office for the summer break.
    Summertime and the space to let go of all routines, is just one flip away on the calendar and I look forward to spending three weeks of happy summer times with my son, family and friends - just enjoying life and the easy-going vibe that goes with being on holiday.

    Easy-going is also, what defines my summer favourites. Summer means relaxation in all ways and for my skin it is about almost no-makeup and a lot of sunscreen, - but no matter where I am going…either staying in Denmark as we are going to this year or going abroad, I still have a few essentials that I treasure and have to fit into my bags.
    I always carry a sunscreen with me to use throughout the day for protection of me and my sons skin…he hates it - I can already hear him…’oh mummy’.
    Cool shades is a must and in Denmark, summer also means carrying an umbrella for unexpected rain showers.

    Makeup wise I need my favourite LIPOIL, - a clear one and one in my perfect summer shade, 004 Raspberry. My son uses the clear one for his lips that tend to get a bit dry. But more important - I use the clear one on my eyelids and on top of my cheekbones to add luminosity and shine, - our Global Makeup Artist, Sidsel Marie Bøg, came up with so many ways to use the LIPOIL and she really got me inspired. The Raspberry, well that’s for my lips, adding a hit of summer colour and a lot of hydration.
    Besides the LIPOIL, I use our GIANT SUN POWDER for a sun kissed look, our BROW KIT for perfect brows and just a dab of black mascara on my upper lashes, - right now my favourite mascara is actually a new one to be launched with our AW16 assortment. Look out for it, - it’s great!

    For now, I need to get back to the last to-do’s on my list before going on holiday.
    Enjoy summer :-) and if you want to check out the LIPOIL tips and tricks, - go to our YouTube channel

    Karina - Blog


    So perhaps it’s time to reveal that I’m expecting a little baby boy later this summer. Being pregnant changes many things – at least for me. I no longer highlight my hair, I have skipped my perfume and I really think a lot about what I put, not only into my mouth, but also on my skin. Most of my skin care regime has been under heavy investigation and only a few items made the cut.
    At the same time, I have really been searching for that special preggo glow – and finally found it. I will share the secret with you guys: SLEEP!!! – combined with my new little miracle maker – the GOSH OVERNIGHT PRIMER OIL ESSENCE – a new luxurious facial oil with a unique blend of caring oils.

    OVERNIGHT PRIMER OIL ESSENCE is packed with antioxidants and fatty acids and helps my skin optimize the benefits of that all-important beauty sleep.

    Bye bye gray and dull skin – hello beautiful preggo glow.

    til blog

    Overnight Primer Oil Essence

  • The Danish Spring

    Winter in Denmark can be dark and cold with only seven hours of sun on the shortest day. On the contrary, the Danish summer is filled with picture perfect summer nights with more than 18 hours of blissful sunshine a day.

    From the beginning of February nature tells us – that our longing for beautiful Danish summer soon comes to an end. Small flowers like eranthis and snowdrops sprouts and the lark’s song fills the cold air with its beautiful melody – spring is on its way!!!

    This time of year all Danes starts to act a little silly. As soon as the sun shows a few rays of light, we sit outside cafes - even though it is freezing cold – and drink our coffee. We also eat lots and lots of Danish caviar – the lump fish roe – which only is in season for a few months a year, while we wait for the new Danish potatoes and strawberries to come in season too (which we don’t mind paying a small fortune for – as long as we get it as early as possible)

    We keep up with this silliness all through summer, adoring what the Danish nature brings us from its treasury.

    Our SS16 news just hit the stores 1st of February. Beautiful products filled with Danish ingredients like sun-ripened seabucktorn berries and drizzling red raspberries – teasing and reminding us how much we long to be silly.



    I remember my mom bringing home stones or pebbles from days at the sea. From the beaches and coastlines surrounding Denmark, but also from trips around the world. Always a beautiful stone and a beautiful story with it. Stories that I related to through my childhood, but also through adulthood and again when closing my mother’s story of life.

    In youth, my own habit of stones and pebbles came into my life. Not exactly collecting stones, but my eyes just cannot seem to help themselves from observing shapes, colours and the stones ‘expressions’. Eye-magnets laying around and for me an ever-lasting source of inspiration. And you know…there is always that special for my pocket. A touch-base element in a hectic world, reminding me of beautiful and magic simplicity, every time my fingers feels and remembers this particular pebble.

    You know what my 10 years old son likes the most? Family times loaded with time for zen and days spent outside. Driftwood pieces. His aquarium. Seashells. Photos and memories of happy days at the sea. The colour blue in all shades. In addition…stones and pebbles with their stories of time and transformation.

    Sorry - long story short. I actually just wanted to let you in on some of the thoughts and moods for AW16. But I am sure you have already guessed it…the inspiration for the visuals for AW16 were found in nature, the ever transforming sea, the rugged coastlines of Denmark, stones & pebbles, driftwood pieces, zen and a bit of blue.

  • 5-minutes With Girls That Run The World

    We all know that girls run the world – because Queen B told us so!! We get most of our beauty inspiration from other girls – girls who rule something –whether it is within sports, business, art, and charity – yes anything. As long as there is dedication, there is inspiration.

    Here on GOSHTALKS we will share small 5-minute beauty interviews with girls who inspire us – dedicated power girls – girls who run the world. For this 5-minute interview, please meet Cecilie Correll - Director of Product Development at PANDORA A/S

    Udklip 2

    Tell us a little about yourself and your biggest passion?

    My name is Cecilie and I’m 33 years old. My biggest passion is definitely jewellery and I’ve been working within the industry for more than 6 years now. I work at the global jewellery company PANDORA where I am responsible for Product Development of all Jewelry categories. I work close together with our designers to make their ideas into actual products and then I travel A LOT. Our production facility is based in Thailand, so at least every second month I spend a week in Bangkok. Being a lot away from home and living in a suitcase requires a good routine around the beauty products I use. I need know exactly what products I need to bring to travel light, because you can easily overdo it, and end up carrying too much stuff...

    Billede C 1

    What is your greatest beauty indulgence?

    That must be a good serum; I am addicted to using serum under my night or day cream. It penetrates the skin so much better than normal creams. Often they are also high on vitamins and antioxidants. So I’m hoping it will keep the wrinkles away. I also get a professional to do my eye brows, I’ve come to the conclusion that my brows are a very dominant part of my look, and I simply suck at picking them myself. It’s a great treat to go there once a month and get a brow fix.

    What item in your closet, do you wear the most?

    Without a doubt my leather jacket, and a black dress. I’m a dress person, I feel the most comfortable, when wearing dresses. Also it’s the perfect office wear.

    What is your beauty secret?

    Not sure I have any groundbreaking secrets. I try to only use products which are recommended for my skin type. Also I love mineral powder. It gives the skin a nice glow and absorbs well into the skin for a more natural look

    What are your makeup must-haves?

    Brow make up (I love the Brow Kit from GOSH COPENHAGEN) and a good blush. Sometimes I prioritize styling my brows and leave out the mascara. Nail polish is also important to me. In my job working with jewellery I always, try to have well nurtured hand and nails.

    Brow kit (Large) GOSH BROW KIT

    What face care products do you use on your skin?

    Facewash, serum, a good face cream. In addition, I sometimes use facial mist, if in a dry office environment.

    What beauty advice would you give your 16-year-old self?

    Don’t pick you eyebrows that thin, it looks like you are constantly surprised, and doesn’t suit your faceJ I had a period where I felt my brows were too big, so I picked them almost down to only a narrow line. Luckily a friend of mine told me that I should go back to the old version, which I then did. I dread the pictures of me, from the “ultra-thin brow” period.

    You often travel long flights – how do you ensure you skin stays hydrated after nine hours in the air?

    I will always bring a good facial mist, lip balm and facial cream when flying. I also try to remember to drink water. There is a rule that says you have to drink at least one liter every five hours when on an airplane. Also a cosmetologist recommended me to bring a hydrating mask, which I could apply after just take off, and remove before landing.

    What is your favorite GOSH COPENHAGEN product?

    It is hard only to pick one favorite. I love the Brow kit and also the Coral matte lipstick; it is a fantastic shade of pink. The matte appearance of the lipstick gives it a perfect look, I think. Plus the color last for hours and hours.

    cecilie 3 Beautiful Cecilie wearing Velvet Touch Lipstick Matt Coral


    Who do you follow on Instagram?

    I follow my favorite clothing & accessories stores to keep myself updated on what new products they get in the shops. I also follow a few interior brands like, Frits Hansen, Ferm Living and Skandinavianliving. The Kadashian sisters especially Kourtney, who I think is the most down to earth and interesting one. DanniJo, for jewelry inspiration and GOSH COPENHAGEN’s Global Makeup Artist Sidsel Marie Bøg. In addition - all my friends, who often post pictures from exiting destinations all over the world.

  • Berry Me

    Copenhagen is known for style, trends & beautiful girls. Mix those three and the outcome is a girl just like Stine Hasselsteen. Stine is the ‎Digital Editor at the Danish Magazine "IN" and a true Nordic beauty. She is one of Copenhagen’s best-dressed women and her personal style is to die for. We must say, we got a little proud when she choose one of our babies – the “Berry Me” Nail Lacquer – as the “It color” for nails this fall. We could not agree more.



    All you GOSHIES around the world – Check out our webstore or find “Berry me” at a store near you. You can follow Stine and IN Magazine here

  • Exploring the roots

    Our GOSH calendars have for a very long time been marked with a big smiley on the 29th of September. Why? Well…for one…this year we are celebrating the 70th anniversary of our company foundation, but this autumn we are also going back to our roots.

    When we entered 2015, we also entered a project of newness and a year of buzzing heads and busy hands. The task were to take an in-depth look at ourselves. Looking into the heart and soul of GOSH from new…& old perspectives. Challenge? Yes. Hard? Yes…and a whole lot of fun :-)

    The team took off the new year identifying, cultivating and exploiting our strengths, values and brand identity combined with an urge to exploit our Danish heritage.

    We travelled in questions, in-sights, ‘navel-gazing’, awakenings, old knowledge and pure wisdom.  So where did we land? We landed at our roots.

    Nothing can change that we are a renowned Danish beauty brand with an old and proud heritage. Out HQ, R&D and production are situated in the most beautiful nature that you can find next to Copenhagen. We see and are inspired by the everyday changing nature surrounding us and enjoy the visit from foxes and deer’s feeding under the apple trees. But hey, let me reveal more about us another time.

    For now, it is a new name. GOSH COPENHAGEN, a tribute to our Danish heritage.


  • A beautiful mess

    I don’t know why, but the office of a PR Manager is just always messy, and right now my office is worse than ever!!

    I have been preparing for a big PR event here in Copenhagen and my desk has been covered in to do’s, decoration plans, guest list, goodie bags and so much more and what can I say…I JUST LOVE IT. I can’t wait to show you pictures from the event, but for a sneak peek please follow our Instagram profile.


    Beautifil mess


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