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    For the first spring look I used the EYE XPRESSION Quattro ‘001 Back To Nature’.

    I would start by applying the rose brown all over the eyelid, and thenbegin with building up the outer corners of the eyes, up until the crease. Under the eyes I would go with the darkest brown.

    Use the medium brown in the middle of the eyelid and blend it all together. Make sure to blend the edges to create an even finish on the eye. Use the INFINITY EYE LINER ‘004 Earth’ around the edge to intensify the look.

    To create defined and separated lashes use the VOLUME SERUM MASCARA. Start from the roots build up towards the middle and then finish off with the tip of the lashes.


    Now use your favourite coloured EYEBROW PENCIL to define your brows and fill them in. To define your features, use the CONTOUR’N STROBE KIT ‘001 Light’ for highlight and contour. Then use the LUMIDROPS ’008 Rose Blush’ on the apple cheeks and lips. A good tip when using LUMIDROPS is to dap it on with your fingertips, or use a foundation brush. This will create a fresh spring feel.


    As 2016 is ending and we are fast approaching a new year, GOSHTALKS will share a 5-minute interview with a true enthusiast, entrepreneur and rebel of heart who inspires us on a daily basis. For this 5-minute interview, please meet Bo Tjellesen, Owner & CEO of GOSH COPENHAGEN.

    Bo Tjellesen - back in the days                                                Bo Tjellesen - year 2016

    1) GOSH COPENHAGEN is present in more than 92 markets worldwide and I know that you are travelling around the world several times every year to personally meet & greet with potential new markets, existing customers, chains & distributors but also to participate at fairs, follow trends, catch up on inspiration and to get a hands-on feeling on what is happening in the markets. What would you say have been the most inspirational experience of 2016?

    Actually, the most inspirational experience, every year, is the way our brand, my team and myself are greeted all around the world. We are welcomed in the most positive way by the trade, distributors, and chains and of course by consumers. I find it very inspirational to feel that the effort and dedication that we, every day around the clock, put into the brand, our communication, visual appearance and the products makes an impact and brings life to our payoff – makeyourimpression.

    2) After working several years in the business together with your father, whom founded the company in 1945, you took over in 1988. Looking back which learnings and influences from your father, have you used to gauge business success and continue development?

    My father taught me so many things and working with him brought me learnings I still use on a daily basis. Overall, it is traditional values. Strive to be a hard-worker in everything that you set out to do, always be up-to-date on business and have an open mind to find inspiration everywhere combined with being dedicated and diligent.

    3) Your children are grown up and they will be next in line for the continuity of the family leadership of GOSH COPENHAGEN. Beside the present on-the-job training and the daily relationship-centered experience they get from working side by side with you, what advice will you give them for the future?

    That is an easy one. My best advice to my children business-wise and for them in their personal lives is exactly the same as the ones I brought on from my father.

    4) The headquarters of GOSH COPENHAGEN in Denmark is situated outside Copenhagen in a large park where you have, beside the administration; also, your own warehouse, production site and R&D department. I know that many of the staff are very loyal to the company and have been with you for several years. Why do you think?

    I truly believe that the loyalty that I have experienced from the staff through the years is due to the fact that we act and work as one big family, caring for one another and the brand.

    5) You were the creator of GOSH COPENHAGEN and coloured cosmetics in 1979 and there is no doubt that you, in all these years, have been able to follow the trends and be innovative in a fast moving market. Now looking into a new fresh 2017 what do you foresee will be the biggest trend in cosmetics?

    - We see a lot of trends, I mean, everything is high-speed, digital, augmented reality, virtual reality, immersive experience and personalised products just to name a few. Combining that with the huge nature trend and focus on climate change, sustainable energy and the farm to table movement that influences what we see in skincare and makeup. I am a firm believer that we will see i.e. more products with UV+ protection and anti-pollution as well as integrated products with beneficial ingredients or healing powers. Also, on one hand natural flush and on the other still a lot of contouring and strobing. In addition, remember to add precious metals and the always-present black mascara.


    In Denmark we have had quite an Indian summer this year, but now autumn is coming on strong with storms, rain showers and all its splendid beauty.

    The autumn feeling and the weather outside makes us want to cuddle up with loved ones, hot buns & warm cocoa. And actually today our chef, Helle, started her day in the kitchen preparing quite a special dough for hot buns.


    Special? Yes, - because Helle is actually using Bladderwrack seaweed (focus vesiculosus) - our Nordic hero ingredient of the AW16 season, in her recipe.

    Maybe you have noticed that the inspiration for this season’s products and visuals are the Danish nature with its rugged coastline, ever transforming sea & Zen.

    Helle has served us these Bladderwrack seaweed buns before. One year ago when we had our internal kick-off revealing the thoughts and inspiration behind the AW16 assortment, we started the day with breakfast and delicious buns.

    The funny thing that morning was that the buns came with a story. Helle is a serious chef, doing things properly. Therefore, she had of course been visiting an expert experienced with harvest of Bladderwrack and had gotten insider information on where to find the best Bladderwrack spots. Bladderwrack is a common brown algae that grows in large clumps in shallow water along the Danish coast. I remember Helle telling us that she was strucked by the simplicity of the process. One just have to find the perfect spot, check if the water is not polluted, harvest, rinse, dry and crush to the desired size.

    Feeling like cuddling up with a hot bun? Give it a go with Helle’s recipe and indulge yourself in Zen and the thought of the beneficial properties of Bladderwrack in an afternoon snack. Pure NORDIC BEAUTY TASTE.

    Helle’s Beauty Taste Buns – approx. 30 buns

    1 packet Bladderwrack seaweed - 20 g

    100 g sesame seeds

    100 g pumpkin seeds

    1 l water

    1 package yeast

    30 g salt

    15 g honey

    2 dl oil

    400 g whole grain wheat

    300 g durum wheat

    1 kg wheat flour

    The Bladder wrack is soaked (follow the instructions on the packaging) and blended with sesame seeds and pumpkin seeds. Add all other ingredients and stir the dough in the machine. Leave for 30 minutes. Form the dough into buns. Leave for 20 minutes. Bake at 175 degrees approx. 25 minutes.



    In marketing & communication we sometimes tend to forget to be in the moment - always thinking ahead. The next season, the next product, the next trend. We therefore sometimes forget one of life’s biggest learnings, - to live and feel the moment.
    For the last couple of weeks I have had my head and work time all buried in SS17, finishing the products, theme & communication as well as shooting the most beautiful visuals. Not forgetting the preparation of our internal SS17 kick-off.
    On side, the preparations for SS17 we are working on a daily basis with the launches of the upcoming AW16.
    Then last week, I met with an old colleague for a coffee. During our coffee date, she took the GOSH LIP OIL from her bag and was head over heels about the look, effect and texture.
    It seems silly but it was one of these moments that makes you think. For one, because she is right, - LIP OIL is an amazing lip product and I keep it with me all the time…I love it, my lips love it, I use it for highlights on top of the cheekbones and of course, my son has the clear one in his bag to use for chapped lips during the day.
    However, it also made me think because in my private life, I am very determined to practice living in - and feeling the moment.
    Apparently, I had forgotten all about that…hey…it is the season of SS16. It is time to enjoy, be proud and exhale all the work our amazing team has done to be able to launch all the fantastic SS16 products, the visuals, the behind the scenes - all of it.
    Thinking of all that made me more than proud and gave me a chance to indulge myself in the BEAUTYOFTHERAW of SS16. I hope that you will too. Enjoy:-)

  • Today, Barbie inspires us!

    A new inspiring Barbie ad reminds us to teach all girls, that they can be anything they want to be.

    Your potential is limitless – if only you “Imagine the Possibilities”




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